50 Years Of Helvetica /

2007 saw the 50 years of Helvetica celebrated at the Design Museum. My job was to come up with an exhibition concept and promotional material.

I was working with the quote "Helvetica: for me this typeface does not even exist."

I played on this quote by using dots to hide the text, which can only be seen from certain distances.

For the exhibition, you would need a UV torch to light up the information.